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9/24/2018  |   10:00 AM - 10:30 AM   |  Emerald Ballroom I/II

CMV Awareness in Action

National CMV will provide the CMV Public Health & Policy Conference audience, especially families in attendance, information, tools and tips for fundraising, specifically peer-to-peer (P2P) or social fundraising. Peer-to-peer (P2P) fundraising leverages your supporters to fundraise on behalf of a charitable cause. National CMV’s programs rely on the generous contributions from its CMV community, and with a national awareness rate of 9%, there is much work to be done to improve education and influence research about congenital CMV. More specifically, peer-to-peer fundraising is a type of crowdfunding. You’ve likely given to, or at least known of, a crowdfunding campaign. Some of the most popular crowdfunding platforms are Kickstarter and Indiegogo. At its most basic level crowdfunding consists of a request/campaign put forth by a business/organization, which is supported by many individuals (hence “crowd”). Every peer-to-peer fundraising campaign spreads awareness, provides engagement, develops strong relationships, raises funds and allows each individual dedicated enough to create a unique campaign with personal storytelling. The CMV community are the heroes of this cause and peer-to-peer amplifies their impact. Learn more about how YOU can join the movement.

  • Explain the value/power of peer-to-peer (P2P) fundraising for CMV awareness.
  • List reasons P2P is for beneficial to all involved.
  • Describe ways the CMV community can benefit from P2P fundraisers

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Kristel Jacobson (Primary Presenter), kristel.jacobson@nationalcmv.org;
Kristel Jacobson is currently serving the National CMV Foundation as Manager of Special Events. The National CMV Foundation's mission is to educate women of childbearing age about congenital CMV. Kristel comes to the National CMV Foundation with 10+ years non-profit events and fundraising experience. She’s led endurance fundraising programs, national signature series, and digital fundraising campaigns. Kristel is passionate about peer-to-peer fundraising and it's potential to elevate the work of important organizations.


Financial - No relevant financial relationship exists.

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Financial - No relevant financial relationship exists.